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Hardware enterprise innovation marketing mode to speed up the transformation and upgrade

Time2017.09.24 News Sources Views

To do development work Chinese tool brand, especially in the domestic market to improve and expand the visibility Chinese tool brand, to enable enterprises to continuously improve their own competitiveness and create a brand in the cultivation process, technology and equipment to increase investment in the next 5 to 10 years and strive to form a number of annual output value of 1 billion yuan class enterprises, and developed 3 ~ 5 world famous brand tools and a large number of domestic well-known brand tools.

Because of the influence of the international financial environment, the tool industry in Taiwan has lost more than 80% in recent years. Thus, they began to price great impact of CNC tool market China, some price even lower than the domestic CNC cutting tool price; in order to profit and low cost strategy for crowding the market, known as CNC tool market price killer.

At present, China's tool industry has six characteristics, and the tool industry is going to rise. It is necessary to improve the comprehensive competitiveness of the industry from these six aspects, and shorten the gap between the whole tool industry and the world cutting tools industry.

After joining WTO, the globalization of procurement will enable a large number of reasonable price, the cutting tool technology mature Chinese continue to pour into the market, so that customers have more choice and bidding capability, so that domestic CNC tool manufacturers market development more difficult.