Time2017.09.24 News SourcesHardware tools to enter the Chinese small town market, the difficulty is quite large, is relatively Views
Hardware tools to enter the Chinese small town market, the difficulty is quite large, is relatively new market. Then, in the face of China's hardware enterprises into the small town market development, we still need to see a few problems in the industry market. In the future development, the hardware tool industry will explore new ways to create a rural market, huge market development space, so that the industry is very promising.
Hardware tools to build rural market and explore new way out
First of all, the logistics cost is extremely high, because the population is highly dispersed, the transportation facilities are backward, and the sales network is not perfect enough. The potential rich population in the small towns is 135 million, which is equivalent to 137 million of the total population of a second tier city. The average income of both families are opposite, but the former scattered throughout the 12 thousand towns and 2000 villages in the county, its market development difficulty and the cost is very high, which is why the 1990s Changhong home appliances to the countryside movement failed, so the market development of small towns must have sufficient understanding and preparation. Enterprises to develop the small town market is the inevitable trend of China economic development, is also the central county economic development strategic planning direction, so enterprises should abandon the short-term behavior, we must adjust the strategic direction of the enterprise organization structure and operation mode, to overcome the difficulties of success.
First, because the rural market is highly fragmented, so cultural differences, around the living habits and natural environment totally different, so they have very different requirements for home decoration, not only different from the city, but also between different country, in view of this situation, the enterprises must research their life habits, and according to their characteristics, to adapt to the development of their for example products, they need to have piled up, placed in production tools, all kinds of debris and items like grain, due to differences in the environment of tile wear resistance and other characteristics have special requirements, only to understand them, and specially designed their favorite products, will be welcomed by the market.
Second is to establish a sales network. Hardware companies to the city sales model certainly not suitable for rural markets, because the rural area is vast, so to develop a flat sales network, and enterprises should set up a leading special organization, organize market research, develop the rural market development strategy, and training of sales personnel, this is a long-term relationship to action the enterprise of vital importance, any short-term behavior is doomed to failure.
The second is to reduce logistics costs. In the early development of the United States, the famous Sears company is by mail order channel delivery of products to the country, and will be devoted to the design of the mail order manual farmers sent through the post office to the farmers through the channels, synergy which is the role of the market, namely the channel allocation through the post office to send the goods. Then we present the ways to reduce logistics costs only through synergistic effect can be achieved, especially in the current home appliances, cars to the countryside has become a major trend, hardware tools enterprises must study how to utilize the existing channels, sharing of resources, to reduce the material flow cost sharing. It is the key for the building materials industry to realize the countryside and reduce the cost of logistics. This requires a concerted effort between the industry and even the industry to develop a new model to reduce logistics costs.
The development of highly potential rural market is a big trend, but also to cultivate the brand of fertile land, but the opportunities and challenges, only the enterprises will be hardware tool to the countryside as a development strategy, rather than through the crisis and change in a matter of expediency, enterprise organizational structure, resources to research, develop a new business model, personnel training and organize forces to implement, to seize the opportunity to become a successful person.